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GIMMICK
Gimmick (noun) — a drawback or difficulty that is not readily evident. 2. (noun) something unspecified whose name is either forgotten or not known.
“it sounds good but what's the catch?”
Gimmick is a valid 7-letter word worth 18 points in Scrabble (and Words With Friends letter values vary). Below are its anagrams and the shorter words hidden inside it.
Anagrams of GIMMICK
No anagrams — the letters CGIIKMM only spell this word.